I'm Sam, a senior product designer based in London

With over 8 years of experience I build brand-led experiences, launch 0 to 1 products, and shape clear, intuitive solutions to complex problems.

See my work
OS Maps – community reporting
UI/UX Research 0→1 feature
Company Ordnance Survey
Year 2024

Launched real-time community reporting to 5M+ OS Maps users

1M+ obstacle views in year one. Validation rate climbed from 50% to 82% in three months. Peak engagement reached 6.2% of MAU.

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Kigs – event discovery app
UI/UX Research End-to-end design
Company Kigs
Year 2025

0 → 1. Validated early demand for a trust-driven event discovery platform

Launched the MVP in Toulouse, reaching 1,100 users in 3 months with 500+ press-driven early access requests.

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Zeelo – operator compliance portal
UI/UX Systems design 0→1 platform
Company Zeelo
Year 2023

Built the compliance foundation that unlocked £800–900k in operator capacity

Replaced four fragmented systems with a single source of truth, onboarding 230 operators and recovering ~£26k/yr in ops time previously spent chasing documents.

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Let's
work
together.

If you think I might be a good fit for your team, or you have
an exciting idea you'd like to discuss – get in touch.

Linkedin CV resume